Home » 15 June 2009
15 June 2009
More than ever before
manufacturers are looking to launch ‘natural’ products says BENEO-Remy
Consumers are becoming increasingly concerned over the integrity of food and what features on product labels. With this in mind, more and more food and drink manufacturers are looking for natural solutions that can be guaranteed, right from the field to the end product. This factual insight from BENEO-Remy reinforces Mintel’s* & New Nutrition Business’s initial predictions issued at the beginning of 2009.
Vincent Caluwaerts, Sales & Marketing Manager from BENEO-Remy explains “Recent food scares have put natural ingredients high on the consumers’ priority list. To enable food manufacturers to respond to the increased consumer suspicion over food content and desire for ‘Natural’ and ‘Free-from’ products they require ingredients providing a clean label solution, like BENEO-Remy’s range of natural & nutritious rice derivatives”.
The Clean Label Trend
In 2008 the number of clean label product launches grew by an impressive 48%. The trend remains buoyant in 2009 with nearly 4500 new clean label products launched in the first five months of the year. Western Europe dominates with 40% of clean label launches with North America and Asia also performing well, each with a 17% share*.
“As outlined in the Mintel report on trends, consumers respond well to authentic, simplistic messages and natural products that fit well with a balanced healthy living lifestyle”, said Vincent Caluwaerts. “With this in mind we have been working closely with leading food & beverage manufacturers to see how our rice derivatives e.g. Remyline® (natural waxy rice starch) can best provide innovative solutions.
Versatile Natural Ingredients
BENEO-Remy provides an extensive range of rice-based ingredients with specific functional advantages to improve the delicate textures and nutritional values of food products. All ingredients are carefully managed throughout the entire supply chain process to make sure stringent guidelines are adhered to ensure naturalness and ability to provide clean label solutions. BENEO-Remy’s natural ingredients have proven to offer more than satisfying results in:
Versatile Natural Ingredients
BENEO-Remy provides an extensive range of rice-based ingredients with specific functional advantages to improve the delicate textures and nutritional values of food products. All ingredients are carefully managed throughout the entire supply chain process to make sure stringent guidelines are adhered to ensure naturalness and ability to provide clean label solutions. BENEO-Remy’s natural ingredients have proven to offer more than satisfying results in:
- Baby Food IF, IC & baby food jars
- Extruded products Breakfast cereals, snacks, pasta,
- Prepared meals Frozen meals, refrigerated meals,
- Soups & Sauces Neutral & acid systems
- Batters & Coatings French fries, coated meat
- Dietetic & healthy food products
- Dairy Yoghurt, white cheese
- Dairy free Drinks, desserts, chocolate
- Bakery Cakes, cookies, fillings
BENEO-Remy is part of the BENEO-Group which also includes BENEO-Orafti and BENEO-Palatinit. The three business units have made producing the purest natural ingredients from rice, chicory and sugarbeet the No.1 priority alongside assisting food manufacturers with product design right from conception to marketing. With food integrity and naturalness on the increase food manufacturers who aren’t yet exploring clean label solutions should be!
Source:
* Mintel 2009 Trends Report
** innova-food.com
-ends-
Note to Editors:
BENEO-Remy is part of the BENEO-Group connecting the specialised functional food activities within the Südzucker Group. BENEO-Remy is a world market leader in the production and sales of rice derivatives like starches, flours, proteins and recently also stabilised rice bran/germ. The company’s product portfolio also includes Nutriz, a rice concentrate that is used in non-dairy drinks and desserts. Remy-products are sold in diverse applications like baby food, breakfast cereals, ready prepared meals, soups & sauces, bakery, dairy products and many more. BENEO-Remy has production sites in Belgium and Italy and services the world market through a sales network of distributors in more than 45 countries.
For further business information, please mail to:
For further press information, please contact:
Publicasity
Amy Burgess
Tel: +44 1442 261199